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Modelo Ball

Featured on every crate of Modelo sold during the summer's football season.

NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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NOT FOR SALE
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Twelve cosmograms, hand stitched.

Nothing about Modelo obviously lent itself to a ball construction. After a lot of dead ends, the direction that stuck came from earlier Mexican balls that draw on ancient Mexican art.

The shape on this one is a cosmogram, a motif that's appeared in Mexican textiles for over a thousand years. It loosely represents the whole world, which felt fitting here. Each cosmogram is built from three panels colour-coded for nations from around the world. Twelve of them, set into a lattice of gold leather along every seam, make up the ball.

Specifics

Colour panels
36
Cosmograms
12
Material
Hand-stitched leather + metallic gold

Probably the most seen ball we've ever made.

This is the artwork on the front of every crate of Modelo sold across the US through the summer's football season. Supermarkets, bar deliveries, front porches. Most people will only ever see it in print, from across a parking lot, so we spent the time making sure it holds up just as well in your hand, up close.

Inspired by Mexico's past World Cup balls.

When Mexico hosted in 1986, the Azteca ball wore designs drawn from Aztec art and architecture. That lineage is part of why this approach felt right. Each of the twelve cosmograms is three colour panels, set into a lattice of gold leather that runs along every seam, and stitching the whole ball together by hand comes to 1,800 stitches.

Specifics

Pieces
138
Stitches
1,800
Stitch
Saddle stitch